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How I Attracted 10,000 Gen Zs to My Platform in 12 Months

Employers everywhere are facing the same challenge: attracting and hiring Gen Z talent.

They’re ghosting recruiters, ignoring job ads, and their priorities seem…different. It’s enough to make any HR professional want to tear their hair out!

Do they even care about their careers?

As the founder of Kabel, a job-matching platform designed specifically for attracting and recruiting Gen Z, I can tell you: Absolutely, they do!

But here’s the catch: Gen Z is choosy. They have options, side hustles, and a whole new set of values compared to previous generations. They crave authenticity, purpose, and flexibility. They want to make a difference.

Gen Z Passion

To win them over, you need to ditch the old playbook and speak their language.

Here are 5 things I’ve learned from connecting with thousands of Gen Zs on Kabel.

1. Authenticity: Show Them the REAL You & What You Stand for

Forget the corporate jargon and staged photos. Gen Z values genuine interactions, transparency, and companies that share their values. They can spot a fake a mile away — “sus,” as they call it — and will actively seek out employers who are walking the walk, not just talking the talk.

The solution:

  • Showcase your company’s real culture (even if it’s not perfect). Share authentic employee stories of how they’ve advanced their careers, not just generic corporate slogans.

  • Highlight your company’s commitment to diversity, inclusion, and positive social impact.

  • Let Gen Z see what it’s actually like to work at your company day-to-day. Use behind-the-scenes content on social media showcasing your team and culture like this Follow-Me-To-Work video.

2. Growth & Recognition: Invest in Their Development & Show Them You Care

Gen Z is ambitious. They want to learn, grow, and advance in their careers. They also crave recognition for their efforts. They want to know that their work is valued and that they have a clear path for advancement.

The solution:

  • Offer personalized training and career development programs.

  • Create a “Career Growth Roadmap” that outlines different career paths within the company,

  • Implement a recognition system and offer non-cash rewards, like extra time off or flexible work arrangements.

  • Celebrate both individual and team accomplishments.

3. Embrace Flexibility: It’s Not a Perk, It’s a Way of Life

Flexibility is non-negotiable for Gen Z. They value remote work options, flexible hours, and a healthy work-life balance that allows them to pursue their passions and interests.

The solution:

  • Offer a “Work From Anywhere” policy, allowing employees to work remotely, even if it’s just for one or two days a week.

  • Implement flexible work hours to accommodate different schedules and peak productivity times.

  • Promote a company culture that values well-being and respects boundaries.

4. Use Technology to Connect & Engage

Gen Z is tech-savvy and expects seamless digital experiences. They’re comfortable with technology and prefer to communicate and access information online. They also expect a streamlined and efficient application process.

The solution:

  • Use technology to create visually appealing and engaging content about your company and job openings.

  • Make it easy for them to find information about your company on your website and social media.

  • Make your job application process seamless, easy to navigate, and respond to candidates promptly. Platforms like Kabel can help streamline this for you.

5. Showcase Your Purpose & Make a Real-World Impact

Gen Z wants to work for companies that are making a difference in the world. They’re passionate about social justice, environmental sustainability, and ethical business practices.

The Solution:

  • Highlight your company’s commitment to social responsibility, sustainability, and ethical practices.

  • Share stories about how your company is making a positive impact.

  • Show Gen Z how their work will contribute to a greater good.

Final Thoughts

Gen Z is here to change the game. They’re not just employees; they’re collaborators, innovators, and the architects of the future.

Let’s embrace their unique strengths, adapt our workplaces, and build a future of work that’s more engaging, fulfilling, and impactful for everyone.

Ready to tap into the power of Gen Z?

Kabel helps employers showcase what matters to Gen Z and get them excited about your jobs. Sign up today on Kabel to explore our Gen Z talent pool here.

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