Communication is the backbone of our society. It allows us to communicate ideas, influence decisions, inspire change, and build meaningful connections.
With new ways to share information in this digital era, communication graduates who possess these skills are more sought after than ever. They can understand, analyse and communicate information effectively through writing and speaking.
A communications degree opens doors to many career paths in various industries, from journalism to design to advertising and tech.
Here are 5 trending career options for communications graduates.
Social Media Specialist
If you love using social media to post content and engage with your followers, you might enjoy a job related to social media.
A social media specialist curates content and manages the company’s social media platforms. They develop digital content strategy, plan campaigns, create engaging visuals & copy to promote the company’s products and services to potential customers, with the goal of building a strong digital presence for the company.
Public Relations Specialist
If you're tactful, can adapt quickly, and know your way around creating newsworthy stories, you’ll enjoy a job related to public relations.
A PR specialist helps the company to communicate effectively with the public to shape a positive public image for the company. They write press releases, curate stories to earn media coverage, organise press conferences and events, and craft strategic communications for the company.
If you enjoy researching, learning and writing, a copywriting career may be right for you.
A copywriter produces content that markets the product or services and persuades the readers to take action. They write copy for marketing emails, blog posts, scripts, websites, advertisements, and advertising campaigns. A good copywriter helps to drive revenue and establish a good brand image for the company.
If you're good at multitasking, have a knack for detailed planning, and love working with people, you’ll enjoy a job in event planning and management.
An event planner creates a compelling theme, chooses locations, hires vendors, plans itineraries, and coordinates the event logistics. With excellent organisational and interpersonal skills, you can bring ideas to life and make sure everyone has a good time.
If you're analytical and creative, also interested in a career in design and technology, try exploring a career as a UI/UX designer.
A UI/UX designer makes the digital product more intuitive and easy to use, and creates an outstanding end-to-end experience for the user. They conduct user research, create visual elements, wireframes, and user flow, and do usability testing.
The most important part of being a UX designer is understanding how people think and being able to communicate the function of the elements you design.
The ability to communicate effectively will serve you well in many jobs. So, leverage your strength and find a career that aligns with your goals and values for a meaningful career ahead.
Explore more career options that are relevant to your communications degree on Kabel here.